Have you been producing a catalogue for years? Been through every different design option and thinking your catalogue needs a fresh approach?
Your catalogue needs to work hard. When you’re so close to your products and services it can be hard to see what’s good and not so good about your beloved publication.
Fear not, here’s a 5 step guide to check you’re getting the most from your catalogue
1. Check your Clarity
You must never underestimate the speed that a confused reader will put down your catalogue and move on to the competition.
Strip your catalogue back to basics, make it easy to read and navigate. Ask people who aren’t involved in your business to read and offer honest feedback. Keep it simple and don’t over complicate even your most complex offering.
2. Do you have Impact?
How does your catalogue compare to your competitors? Are they doing innovative things you wish you’d thought of? Don’t follow, be the leader. Be bold, stand out from the crowd, innovate.
First impressions are essential so make it count. Keep things fresh and stay sharp. Engage your audience with great images, offers and ideas they can’t resist... and you don’t have to break the bank.
3. Considered Content
We are surrounded by sophisticated, targeted marketing and the role of the catalogue is now stronger than ever. Make sure your content is powerful, inspirational and informative.
Think about how you can improve your content; hints and tips, case studies, tricks of the trade and user guides are just a few ideas.
Yes, you need to present your products but you’ve got to do it right. If your reader is inspired to sit down with a nice cup of tea to enjoy the experience, they will be more likely to buy.
4. Be a Bold Brand
Your catalogue is one of the biggest printed pieces of marketing you produce, with the broadest reach and each copy often read by several people so it has to represent your brand effectively.
Not just logos, corporate colours and a company profile. It’s about your business personality, are you a wise old sage or a stylish young debutante? Everything from photography to tone of voice, make it count.
Your brand is one of your most valuable assets, so work it hard.
5. Multichannel Maestro?
Don’t just pop your website in the footer and rely on a “how to order” page to engage your customers. Think hard about how your audience want to make contact and ensure you give them the choice. Remove any barriers and promote all your channels giving your reader the options they want.
If you have a complex product that needs a conversation with a technician then give the number with simple clarity. Or point straight to that step-by-step product guide on your website. What ever it takes...
All your channels are essential so bring them all to life in your catalogue.
At cake we know the ingredients for a successful catalogue. Feel free for us be that second pair of eyes with a no obligation catalogue review.
We're happy to sit down and discuss what you want to achieve and offer our constructive opinion, or just let us at it blind...
